Digital services are now preferred by customers from various demographics and generations. Continue reading to learn more about this.
While signboards and TV commercials are still in use and remain efficient marketing tools, the past few years have actually seen the development of brand-new marketing formats that drive traffic and encourage sales much better than anything else on offer. Social media marketing is considered among the top consumer trends at present, and for good reason. The large majority of customers invest more time on social networks today than at any point in the past thanks to how ingenious and entertaining these platforms have become. Businesses realised that they can capitalise on this success by promoting their products and services on spaces where consumers spend hours on end simply scrolling. You are now more likely to see ads and marketing campaigns most appropriate to you in a subtle way. For example, brief videos or disappearing images have become efficient marketing tools, something that the US shareholder of Philip Morris will understand.
Digital services were once specifically chosen by younger consumers who grew up with technology and value the convenience element it provides. As we've become more connected and familiar with online offerings, more demographics are now drawn to digital choices as they understand the many advantages they stand to unlock. This is why companies today invest considerable amounts in enhancing their online presence and digital offerings. In fact, enhancing the consumer experience has become one of the most important consumer trends in numerous spaces, particularly the e-commerce sector. Customers now enjoy a wide variety of digital options and functions that make their shopping experience a lot more pleasant. From adding helpful filters that can be applied to only get the most pertinent results to the addition of digital payment alternatives, e-commerce businesses have given customers every reason to go shopping on their platforms. This is something that the activist stockholder of Reckitt will know.
Today, most businesses from across markets and industries are making an effort to support the environment and promote environmentally friendly practices in various methods. This came as a result of ongoing consumer demands and pressures in an effort to drive a positive force of change in business. This has actually now turned into among the biggest consumer trends as most people do their due diligence before purchasing a product or working with a company. Consumers will take the time to examine the environmental effect of . companies they consider buying from and make a buying choice depending upon their findings. This approach gave more prominence to regional businesses that have local distributors and less environmentally-taxing supply chains. The shop local trend has become one of the key consumer trends that aim to support regional companies while also supporting the environment. This is something that the activist investor of Pernod Ricard is most likely aware of.